Let follow this post to update your checklist "do and don't" when using Facebook as a marketing communication.
7) Fill "ABOUT" section smartly
People look at your profile picture initially then reading your company's description in the about section; therefore, including useful information regarding your company business (products, your website, opening time and etc) will get more customer attention.
8) Use a trustful account
Fake accounts violate Facebook's terms and conditions -- so just don't create them. If you'd like to avoid post publishing mishaps, set up different publishing settings for different employees on your Page. Check out this help document from Facebook if you'd like to see what roles you can set for different members of your team.
9) Limit amount of your post
A recently study proved that companies with fewer than 10,000 Facebook followers received 60% fewer interactions per post when they posted 60+ times per month. Therefore, you don't need to spend too much time on Facebook posts and can spend time to finish other things.
10) Dont use multimedia posts
A research has shown that the use of visual content in Facebook campaigns can generate 65% more engagement after only one month.
11) Give a fast response to a customer's question
Whether your audience posts negative or positive comments, ignoring them only creates possible anger or disappointment. So take a few minutes out of your day to monitor your Facebook Page and respond to any issues that crop up.
12) Don't make assumption
The last thing you want is for your posts to blend in with the rest of the clutter on a customer’s News Feed. Just because a strategy works well for one industry doesn't mean it will work well for yours.
References: Soskey, G. (2015). The Do's and Don'ts of How to Use Facebook for Business [Infographic]. [online] Blog.hubspot.com. Available at: http://blog.hubspot.com/marketing/dos-donts-facebook-business-infographic#sm.0001wydqh8dnydluxaq2amy780zwk [Accessed 13 Jun. 2016].
Your post is very informative. Thank you for sharing.
ReplyDeleteHey, this post was very informative, like Rose aldready told us. The check list is good to remember if someday I choose to run a business and create a Facebook page for exmaple :D Thanks Giang for sharing!
ReplyDeleteFacebook is a good channel for customer service. Facebook customer service has become something people expect to have. I think that having a Facebook page makes company more approachable. Thanks for sharing these good tips.
ReplyDeleteAs Liia said, this is a very informative post; thank you!
ReplyDeleteThis is a very well considered post. A flood of information if one could say :D
ReplyDelete