Networking

1) Today, almost everyone uses social media. It's also a great place for companies to market themselves. It's important to stay active and to communicate with customers. A company should take time to answer all the questions and to take every comment seriously. They should put someone in charge of social media accounts, so that it would be easier to manage. And pictures always work, so that customers can really see the product. Company can also use Facebook for advertising, but they should do it carefully. No-one likes to read only adds.

2) Lumene Finland in Facebook. 
Lumene Finland is a active user of Facebook. Company posts pictures of there products, links to articles about beauty and informs customers about events and campaigns. I also noticed that they answer to customers comments and questions every time. They also take criticism seriously; they answer politely and try to explain why a certain product may not work for the customer and also try to recommend something else. I think Lumene Finland is a very good example of a company using Facebook correctly as a marketing tool.

3) I have never used Facebook or LinkedIn or any other social media in job search. Don't know why really. I don't have LinkedIn profile yet, but Facebook could probably be useful job hunting tool. In the future I should try to find something there!

4) Branding yourself is a very important part of today's world. I haven't done it myself a lot, except that I'm careful what to post and what not post. I never post pictures of me dancing in a club at two a.m. and so on. I don't think that branding is in such big role in my field (social services).