In my view, one of the most important characteristics of Facebook in marketing is that. Facebook uses an algorithm called  EdgeRank.” EdgeRank is the Facebook algorithm that decides which stories appear in leach user's newsfeed. The algorithm hides boring stories, so if your story doesn't score well, no one will see it. The first thing someone sees when they log into Facebook is the newsfeed.”( edgerank.net).So, companies must make sure that their posts are interesting, and people are likely to interact with it, otherwise it will not reach a high percentage of people.

When a post is uploaded by a company, Facebook initially shares this post with a small percentage of the company’s followers at Facebook, then depending on the interaction level of those people who receive that post, Edge rank will decide whether this post will be shared to more people or not. Basically, any type of interaction with that post will increase the likelihood of it being shared with more people, eventually. Interactions such as; likes, share, comments and visualization, for instance. It is important to mention that as the post gets older, it loses points the Edge Rank.

In conclusion, companies have to make sure to post, materials that people can interact with it, some post that is interesting enough for people to comment, share and like it. Otherwise, the post will not reach not even mostly of the company’s followers.

 Tesla’s Facebook page

Tesla has a quite interesting page on Facebook. They post quite often, around 2 times per day. Tesla posts several types of content such as advertising and features of their cars, article which are relevant for the company, those shared articles are made by them or other websites (for instance: Norway to 'completely ban petrol powered cars by 2025'). Tesla also post photos of their cars in many locations and photos of their events.  

Tesla has around 1.5 million followers. And in my view is being successful on Facebook. Each of their post normally gets a lot of comments, share and likes. Therefore, it helps the company to create awareness for their products and create a strong brand. 

Facebook and LinkedIn

Until now, I have not used Facebook/LinkedIn for search a job.

Brand yourself

It is an essential skill for basically any career. One way of branding yourself, is through providing information about yourself online (such as Facebook, linked, website or blogs) by doing that companies can get to know you better about , and get information about you when they google your name. It create a commutation channel between you and companies/clients.

 In order to brand yourself, you should know how you want to be known. Plus add information that can differentiate you from the others. By branding yourself, you create value for your work, which can translate to finding a great job or getting new clients.