This SlideShare will get you started with using YouTube as an effective marketing tool.
The SlideShare concentrates on five important areas of knowledge:
Why YouTube matters
What you should know before you get started
What you really need to know
Features to guide your strategy
What you really need to know
Features to guide your strategy
Q&A
Clever example of using YouTube for sharing the company message
https://www.youtube.com/watch?v=8MkdZZSr_iY
IKEA’s square metre challenge is a clever way of presenting the company message in video form. The square metre challenge video series is clearly planned for social media, as each episode is only three minutes long. Also all kinds of challenges have been a big thing in YouTube for a while now so IKEA is clearly on the right track.
In the video a challenge room is first planned by drawing and at the end of the video the room is shown in real life. It’s inspiring to watch how the room comes together with clever solutions. That’s what IKEA is all about, clever ideas that can make any space comfortable and practical.
The video inspires people who live in small/rented apartments not to fear decorating and at the same time it presents IKEA’s furniture without being too commercial. People will probably want to use the same products as in the video to accomplish good results.
To improve the video I would permit comments and provide links to the next episodes or other relevant material at the end of each episode. Maybe the list of used products could also be available at the description.
Pinterest is a content sharing service that allows members to "pin" images, videos and other objects to their pinboard. Pinning content, uploading it, liking it and sharing it with others is the core of Pinterest. Pinterest is full of pictures that lead to interesting blogs, listings and online stores.
Pinterest users don’t think as badly of commercial content as other social network users. Pinterest users also by the products that they find more often than the users of any other top five social networks. After all a lot of pins lead to online stores where you can purchase the product. That’s why Pinterest is a great marketing tool.
The motivation to use Pinterest comes from collecting beautiful pictures and great ideas. For me it comes from the joy of finding new things and saving them for a later view. I used to do this even before I found out about Pinterest. I used to collect pictures and ideas from web and magazines. Pinterest just makes the same idea easier and you get to share your finds.
For me it doesn’t really matter if the content is commercial or not, as long as it provides something use full for me whether it’s a nice picture, a good video tutorial or a link to interesting website. Besides companies have a way bigger budget to create good quality content than regular users. Good quality pictures are naturally more often pinned than poor quality ones.
Clever example of using YouTube for sharing the company message
https://www.youtube.com/watch?v=8MkdZZSr_iY
IKEA’s square metre challenge is a clever way of presenting the company message in video form. The square metre challenge video series is clearly planned for social media, as each episode is only three minutes long. Also all kinds of challenges have been a big thing in YouTube for a while now so IKEA is clearly on the right track.
In the video a challenge room is first planned by drawing and at the end of the video the room is shown in real life. It’s inspiring to watch how the room comes together with clever solutions. That’s what IKEA is all about, clever ideas that can make any space comfortable and practical.
The video inspires people who live in small/rented apartments not to fear decorating and at the same time it presents IKEA’s furniture without being too commercial. People will probably want to use the same products as in the video to accomplish good results.
To improve the video I would permit comments and provide links to the next episodes or other relevant material at the end of each episode. Maybe the list of used products could also be available at the description.
Pinterest - the world's catalog of ideas
Pinterest is a content sharing service that allows members to "pin" images, videos and other objects to their pinboard. Pinning content, uploading it, liking it and sharing it with others is the core of Pinterest. Pinterest is full of pictures that lead to interesting blogs, listings and online stores.
Pinterest users don’t think as badly of commercial content as other social network users. Pinterest users also by the products that they find more often than the users of any other top five social networks. After all a lot of pins lead to online stores where you can purchase the product. That’s why Pinterest is a great marketing tool.
The motivation to use Pinterest comes from collecting beautiful pictures and great ideas. For me it comes from the joy of finding new things and saving them for a later view. I used to do this even before I found out about Pinterest. I used to collect pictures and ideas from web and magazines. Pinterest just makes the same idea easier and you get to share your finds.
For me it doesn’t really matter if the content is commercial or not, as long as it provides something use full for me whether it’s a nice picture, a good video tutorial or a link to interesting website. Besides companies have a way bigger budget to create good quality content than regular users. Good quality pictures are naturally more often pinned than poor quality ones.
I like IKEA video. It is very nice, the content and the image.
ReplyDeleteAlso slideshare link
ReplyDeleteI am obsessed with IKEA stuffs whenever I am thinking about buying stuffs or decorating my house. The video is so nice and it conveys clearly the company's messages to watchers. I used Pinterest sometimes, especially in making-up. It is a gate of massive information but being organized and creative. I would recommend it to others for searching things related to beauty.
ReplyDeleteI think you have great points about Pinterest. I also use Pinterest like you do; I collect different ideas for future. Getting inspired is a really good feeling!
ReplyDeleteThat IKEA's video is awesome. I buy all my stuff from there so it was nice to look at. :D
ReplyDelete