If you have followed my previous posts about "Using Facebook as a marketing communication: DO AND DON'T", you would have probably remembered lots of useful tips which might be necessary for your future career.
If you miss them, you can click on the following links. It just takes you few minutes but I am sure that you will learn something.
Part 1: http://socialmediawlcmmgroup1.blogspot.fi/2016/06/using-facebook-as-marketing_13.html#comment-form
Part 2: http://socialmediawlcmmgroup1.blogspot.fi/2016/06/using-facebook-as-marketing.html
Today, I would like to suggest you a useful lesson about "How to use social media automation to improve your marketing" by Rebekah Radice and Tailwind Marketing Manager Melissa Megginson. It covers various subjects and aspects including tips and tricks to get the audience's attention and enhance your posts' quality. Let's take a look:
Slideshare: http://www.slideshare.net/postplanner/how-to-use-social-media-automation-to-improve-your-marketing/59
Youtube: https://www.youtube.com/watch?v=6AZMnhyt-Oo
In my opinion, Youtube will be an extreme channel for everybody to make money if you use it in a clever manner. In Youtube, a company can upload its advertisement or select Youtubers who are famous in its field to cooperate with in order to popularize its reputation.
I can show you an example of Supercell. This company has a lot of addicted games and I am a huge fan of Clash Royale - a product portfolio of Supercell. If you access to the main channel of Clash Royale through the following link, you will be surprised since there are few videos about tournaments or game introduction.
Clash Royale: https://www.youtube.com/channel/UC_F8DoJf9MZogEOU51TpTbQ/featured
You might question how they instruct new players, propose strategies to win opponents, explain each card's function and so on. They actually do by cooperating and watching videos of famous Youtubers who are willing to spend a lot of time to play the game.
If you are a fan of this game, you probably have watched videos of Chief Pat, Gaming with Molt, Phonecatss, Nickatnyte, etc (Click here to go there). These YouTubers not only play the game but also inform new changes or updates since they get to use trial version and are informed newest changes before it is officially released to players. By watching videos from famous Youtubers, the players get much information and understand the game even better. For the company, they have better understand current players' strategies, errors and players' needs to make improvements.
Facebook is one of the popular channels for most people in the world and in Vietnam - my home country, not only teenagers but also adults are using Facebook in their daily life. Facebook can be used to share a picture, invite friends to a restaurant, arrange the locations for hanging out and so on with a simple click and tag. Moreover, Facebook is also a place for customers to share a good product in order to introduce it to their friends and family. It is an easy tool to spread information among groups . I follow several clothing stores on Facebook to know discount period then sharing this event with my friends so that I might find someone to hang out with.
I agree with you, "How to use social media automation to improve your marketing", was good presentation about the topic.
ReplyDeleteI haven't played Supercell's games (I know..I really should, so I could discuss how awesome they are). But in the future if I start playing their games, I will definitely go and watch their YouTube videos.
I found the Slightshare very useful and interesting. I also learned a lot from the YouTube video. Social media automation is truly something that's needed when working within a larger organization. It's saves a lot of time and makes social media posting more effective.
ReplyDelete