Facebook in marketing communication

Marketing in social media

Most important thing to remember in Facebook marketing: remember your brand has a voice and a target group. Focus on what kind of information your target group needs and what kind of voice should you use to stand out to them in a best way.

Other important things to remember:

• Post regularly and have a posting schedule
• Observe your target group to find the right timing for posting
• Avoid being entirely self-promotional
• Use visual elements such as pictures and videos
• Be interactive, answer the comments and share content
• Activate your followers with contests
• Be inspirational
• Use payed commercials
• Observe how your content is succeeding

https://www.facebook.com/picnicsuomi/?fref=ts

Picnic uses Facebook to inform potential customers about their location, products, campaigns and contact info. The main reason for being in Facebook is of course getting new customers and creating a positive image for the company.

Picnic uses a lot of pictures and visual elements when informing customers. The voice they communicate in is happy and agile. Both voice and pictures inspire customers. Just looking at the pictures makes you hungry.

Picnic answers customer’s comments, also the negative ones. The rating of the restaurant is visible on the page. It gives you the feeling that they aren’t hiding anything and that they are honest.

The Facebook page succeeds well on informing customers and answering comments. From time to time they also post non-commercial content which is refreshing. Picnic posts new posts regularly, but not too often to be annoying. They have currently 106 157 likes.

Job search in social media

I have used Facebook on job search. I follow many Facebook groups that offer job opportunities and projects in media field. I think that these groups are important, but I haven’t applied to a job trough them sense most of the offers are for those who have already graduated.

I haven’t used LinkedIn in job search. I do have a LinkedIn profile, but I have forgotten to update it. I also haven’t had enough time to study how to use LinkedIn effectively in job searching.

Branding yourself

Branding yourself is an important skill. If you do it right you can have more job offers. When branding yourself you should accentuate what is special about you and your best assets. You can’t fake your brand though, or it will show trough sooner or later.

You should exploit social media when branding yourself and if you’re motivated enough, even start out your own website. It’s important to think about what are the channels that reach the employers of your field. Networking with people of your field will get you name and positive image out there.

If you don’t have time for self-branding, try to at least keep your social media clean from information you don’t want the employers to see. Also try to act appropriately while in public and meeting new people. You never know who is watching.