Slideshare enables companies, teachers and other people, to share their power point presentations on the internet. It is possible to share the slides for everybody or only for certain people. Therefore, companies would be able to share their content only with their employee, for instance. Users can leave comments, share to other social medias and download the slides.
This is a quite interesting slide about marketing and why marketing should care about entertainment. The creator (Wakster) of this slides uses a lot of drawing. The author argues that annoying marketing makes people run away from advertisement, and one way to do that is by using Ad Blocker.
Harvard University has a YouTube channel which has more than 300 thousand subscribers. On their channel, they share videos about the University, videos of famous people giving a speech (such as Bill Gates and Mark Zuckerberg) and also some lectures at Harvard University. Therefore, it is a great way for students to see how the university is and what to expect from them. They post videos quite often, which is an important to keep their subscribers. Overall this YouTube channel helps Harvard to share the university’s message and values to some extent.
Snapchat
Snapchat is a photo and video sharing platform. the feature that makes Snapchat unique, from the other social medias, is because sSnapchat deletes the posted photo after one or two days. And because of it, users post a lot of “informal” photos and videos.
A great thing about advertising on Snapchat is because people basically choose to watch the advertising. So, users can choose which type of advertising they want to see or non-advertising at all. Therefore, it enables companies to reach only the users which are interested about the company.
I find Snapchat annoying at some stage - especially if folks are posting just random feet, sky or wall pictures. Sometimes there's interesting stuff, too.
ReplyDeleteI just have a love/hate relationship to Snapchat. I follow some people that annoy me with their boring or somehow not interesting snaps - I don't know why I do that :D But a good thing about Snapchat is that you can bypass the snaps.
DeleteSERIOUSLY, what's the matter with all the feet, wall and sky snaps? Or floor and ceiling snaps? Still wondering. XD
DeletePerhaps people are just killing time and Snapchat is good for that...? Anyway, when I snap, I snap something that's bit more important than my student flat's ceiling. :D
Hearing about this Harvard University channel was interesting and went to see it straight. I didn't think that schools should also have a Youtube channel.
ReplyDeleteNever really thought about the marketing chances of Snapchat. It's actually really true that you only get advertisements from companies you actually enjoy following.
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