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Customers have an important participation in the marketing of product/services. Because, Every time a customer is using a product and the other people see, It is a type of marketing. Plus every time that a customer recommend or talk about one service , it is also a type of marketing and creates awareness for the product.

Customers are the essential part of the development of products, because companies design services/products with the consumer always in mind. And the way companies get the customers opinions are through feedback and marketing research. Some example:

Zara

Amancio Ortega is one of the richest man in the world and co-founder of Zara. An interesting feature of Zara is that, when clients ask for a product that does not exist in the store, the seller write it down. So, if the same type of product is required several times, Zara tries to obtain and starting selling that product also, Once they know that there is a demand for that product. In a nutshell, Zara is actively listening to their clients and gathering feedback, in order to sell what clients are requiring, therefore customers are developing the company service/product.

Open source website/application

Those type of websites/application normally enable the users to suggest  changes and modification within the website or application. For instance, Google translate enable users to suggest better translations for a sentence/word. Therefore, customers are actively helping with the development of those applications as well.

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In my view, it is valid to use Twitter for communication and marketing propose, but the companies  have to check whether it is a tool which reaches its potential clients or not. Because at least, my friends and I never use twitter. Therefore, that marketing would not reach us.

ESPN Sport Twitter

I have been following their twitter account for one week. Most of the ESPN twitters aim to create awareness for their articles and videos, which are at their website. I have watched and read some of their videos and articles, the contend was quite interesting and polish. However, even if I had a twitter account, I would not follow them, because ESPN sends too many twitters every day, they twitter around 22 twitter every day. I feel that it is way too much for me.

However even though, I would not follow their account. There are 29 million people following their twitter account at the moment, plus ESPN is the thirtieth most followed twitter account in the world. Therefore, ESPN is able to reach a huge amount of people with their twitter.

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SL

Virtual meeting is a quite great option for companies and Universities. Because it enables people to save time and money with travelling. However, for more important meeting I think is best to have a face-to-face meeting.

I have learned quite many things at the internet. It can make the studying more flexible and save some time for the students. Virtual courses work really well with theoretical courses, but some other courses require face-to-face interaction with other students and teacher. I really like the possibility of studying online, especially because, it gives a wider variate of option for courses and teachers from other cities and countries.

Online ZOO(http://nationalzoo.si.edu/animals/webcams/lion-outside.cfm)

Some ZOOs integrated the online world to the zoo. Through a website is possible to watch some animals live. It is an interesting way to create awareness for the ZOO, and make people want to go there to see the animals which they were watching online, perhaps.